Award winning design experience from creative brief to presentation. Proficient in most major system software applications in both Macintosh and Windows environments; including but not limited to the Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat). Projects include logos, ads, packaging, brochures, newsletters, catalogs, Powerpoint presentations, trade shows, e-mail, direct mail and web graphics.
"Tom is a thoughtful and competent designer who prides himself on keeping up with trends while not losing sight of the needs of his clients. His portfolio of our products along with his other work speaks for itself."
- Dean Piccoli, Vice President of Operations, HRDQ
PROFESSIONAL
SOFTWARE
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Wrike
Experience
2020
2019
WILLIS TOWERS WATSON
Art Director
Worked alongside the in-house communications team to create HR marketing solutions that have a direct impact on employees that are experiencing organizational change. Projects include: mailers, postcards, interactive guides, banner ads, brochures, infographics, posters and ecards. Clients: Cigna, Rolls-Royce, Amerisource Bergen, Hershey, UPS.
CITADEL CREDIT UNION
Senior Brand Designer
As part of the "Brand and Buzz" marketing team at Citadel Credit Union, I design and create both member and employee-facing promotional material. Projects include: email, promotional campaigns, annual reports, digital advertising, direct mail, community relations and more.
2018-2019
AES
Accelerated Enrollment Solutions
2016-2018
FREELANCE
Senior Graphic Designer
Collaborated with copywriters and marketing partners to develop creative marketing material in the clinical trial pharmaceutical space. Projects include advertisements, posters, landing pages, web banners, brochures, social media and TV. Partners and clients: AbbVie, AstraZeneca, Bayer, Bristol Myers Squibb, Eli Lilly, Endo, GSK, Novartis, Pfizer, Roche, Sanofi and more.
Art Director/Senior Designer
Neuronetics
Vivo Agency
Willis Towers Watson
AAA Mid-Atlantic
Tipton Communications
Spur Marketing
Harte Hanks
2006-2016
BANK OF AMERICA
2003-2005
HRDQ
Art Director
Designed and produced products and marketing material that presented a professional and consistent image for HRDQ, a human resource training firm. Conceptualized, executed and designed packaging for new product lines using original graphic design. Designed supplemental materials such as direct mail postcards, CD packages, games, web graphics and Powerpoint presentations. Produced the HRDQ bimonthly retail catalog according to marketing specifications. Managed the production schedule and coordinated/supervised tasks of the graphic designer to ensure the timely completion of all projects.
1994-1998
DEPERSICO DESIGN
Graphic Designer
Conceptualized, created and produced various print design material including identity packages, brochures, advertisements, package design, newsletters, logos, catalogs and web graphics. Maintained hard disk storage/archiving and developed more efficient production procedures utilizing the Macintosh. Clients included Campbell’s Soup, Tastykake, Stroehmann, Fleer/Skybox, CertainTeed Corp.
Art Director
Created strategic design solutions for a variety of print and online media including brochures, ads, flyers, inserts, posters, web banners and direct mail packages for company partners and potential clients. Worked with affinity brand marketers to produce customized banking products from checking accounts to direct mail advertising. Collaborated and conceptualized with lead agencies to create consistent marketing campaigns throughout all channels. Managed the execution and production of creative concepts with internal and external resources and vendors.
1999-2002
CETLIN DESIGN GROUP
Graphic Designer
Conceptualized, created and produced various print design material including identity packages, brochures, advertisements, direct mail pieces, newsletters, logos, trade show graphics, catalogs and web graphics. Oversaw all work for Tenet Healthcare. Duties included; directing creative teams, maintaining client relations, conducting meetings, preparing/acquiring quotes and producing all promotional material while maintaining design guidelines and standards. Other clients include Sunoco, Cingular Wireless, Novacare, AIG, Philadelphia Suburban Water Co., Villanova University, Temple University and The Philadelphia Eagles.
